It is defenitely your cleanser. Most facial your products are irritating to the skin, even if the package says it won't be. What makes it worse is that your face was irritated to begin with, so that's why your dryness worsened. What you should do is put a little bit of cortisone cream on the irritated area at night. Aloe Vera is more for your body than the sensitive skin on your face. Also, make sure you are moisturizing during the day with a gentle moiturizer as well, and make sure you apply sun screen. If it worsens or doen't get better, go see your dermatologist. Good luck!