It doesn't help your breathing...it helps to restore the normal pH in your blood. When a person hyperventilates, excessive carbon dioxide is breathed off. Carbon dioxide forms carbonic acid in blood. The body normally has an acid to alkaline (or base) ratio that must be maintained (I believe it is a 20/1 ratio) in order for cells to function properly. The excess carbon dioxide breathed off leaves the body in a state of respiratory alkalosis (too alkaline). By breathing into a bag, you breathe back in the carbon dioxide you just breathed out, which enters the blood and restores the carbonic acid level to rebalance the normal acid/base ratio. It doesn't have to be a paper bag...any bag will do.